Politics might be improved by more, rather than less marketing Essay

Politics might be improved by more, rather than less marketing. Discuss - Essay Example Marketing within the political realm is something that must be judged in the proper light to start with. The citizens of the state must be apprised of their due role within the country and then they must also be told about the different aspects related with the spreading of message through the right channels. Politics must make citizens stand up and act. They should take notice of what is happening around them and what the different regimes and movements are doing for their own betterment. This means that awareness and a sense of knowing needs to be the buzzword when we explore the true meaning of politics and marketing the same gives the whole discussion a real boost in the related scheme of things. Political marketing aims to look at the positive sides of delivering quality to the end consumers, for whom the politics is being done. The society is the eventual recipient hence it is the duty of the society to find out what is happening around it. The people are a part of this society and they are rightly the winners and/or losers at the end of the day. They must be made aware of the happenings around them when it comes to true political movements, activities, situations and the like. The usage of banners, websites, rallies, advertorials, email messages, sms texts, web portals, newspapers, magazines and even television and radio suggest that political marketing could be a real happening thing in the times much like today. (KELLEY, 1973) What also is suggested by these factors is the belief that there are a number of other avenues and different forms of media which could be explored so as to propagate the message of the political party or the politics as we might put it here. Politics in the world of today is like a relationship. It connects with an individual in much the same way as a family is connected to him. He is